We all know that changes in healthcare and the economy are affecting how we practice, but can we respond to these changes in a way that creates better outcomes for our patients and more satisfying and profitable practices for us?
Effective physical therapy marketing allows you to profitably provide high quality service to a growing stream of patients who are willing to pay you what you’re worth, regardless of cuts in insurance payments or a “down” economy.
We no longer need to be dependent on physician referrals as the cornerstone of our practice.
I’m not saying that physician referrals are unimportant, but we can now have referral relationships that go both ways. We can actually help our doc’s grow their businesses rather than always being the one with the hand out for referrals from them.
Two decades ago when I was in PT school, they told me private practice physical therapy would soon be dead. Killed by corporate physical therapy, medical networks and managed care. Well, thanks for hanging in there! We’re clearly not dead. Despite the fact that physical therapy marketing barely made it into our curriculum!
And thanks to huge shifts in society and technology, we have opportunities to reach new patients using physical therapy marketing strategies that we couldn’t have imagined when I was in school.
But effective physical therapy marketing isn’t tossing up a website for your practice, sending out slick prepackaged e-newsletters or handing out water bottles with your logo emblazoned on them.
Though they seem to take advantage of technology and therefore seem more leveraged than feeding everyone in a doctor’s office, they often misrepresent our PT practices and almost never clearly communicate either who we want to serve or how we best do that.
Physical therapy marketing tactics can be incredibly effective when you know when and how to use them.
We don’t need more marketing tactics. What we need is a clear, simple strategy for growth, a physical therapy marketing strategic plan that uses marketing tactics in synergy. One that leverages our strengths and provides the best outcomes for our patients while it supports our business objectives: Consistent income and time away from the office to enjoy it.
If you’d like to use physical therapy marketing to expand the influence of your practice, demonstrate respect for your prospective patients as well as your business and (finally) truly leverage technology, I’ve put together a webinar for you.
In the webinar, I’ll share a physical therapy marketing system that becomes part of the fabric of your physical therapy practice. (Instead of adding onto your already busy day.) You’ll learn:
- Where the real opportunities for growth are in your practice.
- How physical therapy marketing helps you clear the three hurdles that currently stand between you and a consistent stream of new patients.
- How physical therapy marketing allows potential patients to find you when they’re most likely to benefit the most from what you have to offer.
- How physical therapy marketing, done right, gives your practice a viable, structural presence in your community, so your practice becomes the “go to” resource when people have a problem you can help them solve.
- How physical therapy marketing actually helps you provide higher value to your patients, increasing their satisfaction at the same time it improves your profitability.
- How providing more value helps you develop more diverse income streams and increases referrals.
- How physical therapy marketing allows you to tap into growing trends in patient autonomy and consumer choice creating a practice full of informed clients who are happy to pay you for the value you provide.
I used only a small part of this physical therapy marketing system to build a practice from three full time PT’s to eleven PT’s and PTA’s in less than one year – improving patient satisfaction and outcomes as we grew.
I didn’t design this system from scratch (I’m not that smart), I discovered it. Then I refined it (I’m not dumb, either). And now I’d like to share it with you.
“Finally, a physical therapy marketing system that works.”
The webinar will not include a bunch of hype-y sales-speak or “physical therapy marketing tips and tricks” (I hate those, too).
If it makes sense to you to use a proven physical therapy marketing system to maximize the investment you’ve already made in your clinical education as well as your practice and you’re open to making small changes now that will have dramatic effects in your practice in the next 60 to 90 days, then this webinar will show you what to do.
Now, I’ve spent thousands of dollars and 5 years of my life learning, using and refining what I’ve condensed down to share with you in just 90 minutes. This knowledge completely transformed my business.
And I’m offering this webinar to you at no cost – Completely Free.
All I ask in return is that if you sign up for the webinar, you respect other participants by attending and being engaged. Listen, Ask questions then Use what you learn to grow your practice.
Interested? Click on the link below to watch a short video overview of the webinar. You’ll see available dates and times there, too. Then, to register for the webinar, just follow the directions on the page.
Thanks for visiting GrowYourPTPractice.com. I look forward to seeing you on the webinar.
Take Good Care.
Do Great Work.
Have a Wonderful Day!
Melissa Gerdes, MPT
PS. Don’t miss out while it’s free. Reserve your spot Now!